Various sources indicate that the streaming platform is considering the idea of creating an extremely short theatrical window. This is not a new precedent, as after the pandemic, release windows became more flexible, leading to agreements of just 17 days linked to PVOD premieres, such as those signed by Universal in the United States. However, the scenario would change drastically if this window were cut to a direct move to subscription streaming, a move that could directly impact box office revenue and accelerate the loss of audiences in cinemas. From Netflix, they are trying to downplay the conflict, with Ted Sarandos assuring that the company does not acquire studios to erode their value and that, at least in a first phase, the traditional theatrical release model will be maintained. Nevertheless, he also emphasized that release windows must 'evolve' and be more 'friendly' to the public, an interpretation in the industry that points to faster access to titles on the platform. According to Noticias Argentinas agency, the core of the conflict is that Netflix wants to keep movies in theaters for only 17 days, which would negatively impact the cinema industry.
