President Trump is taking decisive measures to prioritize the safety of Americans amid a fentanyl overdose crisis worsened by the inaction of Mexico and China, according to the White House. Trump stated that Mexican cartels have strengthened their influence in Canada, where clandestine synthetic drug labs operate, and criticized Mexico's lack of cooperation in the fight against drug and migrant trafficking.
Regarding tequila, experts point out that tariffs could result in an increase of up to 10% in its price. Marco Antonio Montañez from Vector Casa de Bolsa mentioned that prices could be significantly affected. He highlighted that the United States is the primary market for Mexican tequila exports, which could lead to a decrease in sales for Mexican producers.
The implementation of a 25 percent tariff on Mexico would also affect other industries, such as automotive. Companies like General Motors, Ford, Nissan, Stellantis, Volkswagen, and Toyota could see an increase in the price of their vehicles due to these tariffs. The United States is the largest buyer of vehicles assembled in Mexico, and the tariffs could significantly impact automobile exports to the neighboring country.
In this context, Jorge Velarde, professor of Finance and Economics at EGADE Business School of Tecnológico de Monterrey, estimated that tequila sales in the United States could decrease by up to 7.3% due to additional costs. Although tequila consumption is expected not to be severely affected, the price increase could influence sales to a certain extent.
