Bluesky: The New Alternative to Social Networks

Bluesky, the decentralized social network, has shown remarkable growth with over 13 million users. Promoting interoperability and transparency, it emerged as a response to the toxicity of other platforms. Its focus on digital freedom and decentralization aims to address control issues in conventional social networks.


Bluesky: The New Alternative to Social Networks

Developers of a new social network seek to create "a version of social media designed by many people," offering users greater autonomy and transparency. From this approach, the social network Bluesky has experienced notable growth and has positioned itself as a prominent alternative in today's social media landscape.

Since its inception, Bluesky has established itself as a federated network, standing out for its features of transparency, account portability, and standardization of identities and user data. Using the AT protocol, the platform allows communication between different social applications, thereby promoting interoperability and enabling users to retain their accounts and followers when switching between compatible platforms.

Aiming to escape the limitations of Twitter, Bluesky has become a relevant option in the field of decentralized microblogging social networks. Its focus on decentralization has been presented as a solution to the problems of monopolistic control and opacity present in traditional platforms.

Bluesky, which became completely independent from Twitter in 2021, is notable for its use of open source code and its design that avoids being under the control of a single company. The social network has managed to attract over 13 million users, with a remarkable peak of one million new registrations in a single day, coinciding with significant events such as Donald Trump's reelection as President of the United States and Elon Musk's incorporation into his Administration.

The Bluesky project was initiated in 2019 by Jack Dorsey, co-founder and former CEO of Twitter. Initially funded by Twitter, the development of the open social protocol for public conversations has evolved into a social network that seeks to offer users a more transparent and autonomous experience compared to conventional platforms.