Eight years ago, an event took place that marked a before and after in the world of live entertainment. We are talking about concerts that have remained in memory, such as the Demon Dayz Festival by Gorillaz in 2017 and Astronomical by Travis Scott in 2020.
Gorillaz opted for a revolutionary virtual presentation, utilizing augmented reality and 360-degree projections. The animated band offered an innovative experience in an interactive digital environment. On the other hand, Travis Scott held his concert within the video game Fortnite, offering a dynamic stage design and spectacular visual effects that actively engaged players.
Other artists who have adopted advanced technologies in their shows include U2, Beyoncé, Daft Punk, Katy Perry, and Pink Floyd, who have transformed the traditional concept of a concert by taking the live experience to higher levels. Festivals such as Coachella, Burning Man, Tomorrowland, Lollapalooza, and Glastonbury have raised the production standard with cutting-edge technology that enriches the visual narrative of performances through artificial intelligence.
At a crucial point for the live entertainment industry, holography and projection technology have become key elements in creating unforgettable experiences at concerts and live events. An iconic moment occurred in 2012 during Coachella when a hologram of Tupac Shakur appeared on stage alongside Dr. Dre and Snoop Dogg, creating the illusion of a live performance where Tupac seemed physically present, despite his passing in 1996.
