Data from Nielsen, a company specializing in media market measurements and research, published by ABC network two days ago, showed that the TV broadcast of the Oscars ceremony attracted 17.9 million viewers in the United States, a 9% decrease from last year. This marks the lowest viewership since 2022. The figure includes views of the ceremony on ABC and via the live streaming service Hulu, both owned by Walt Disney. The award for Best Film went to "Oppenheimer" during the ceremony, which lasted over three hours. Viewership for award ceremonies has been declining for years, as TV audiences shift to streaming services and, in particular, to social media.
Oscar Ceremony Viewership Hits Record Low Since 2022
The Oscars TV broadcast on ABC drew 17.9 million viewers in the US, down 9% from last year, marking the lowest viewership since 2022. Experts attribute the decline to the rising popularity of streaming services and social media.