Calvin Klein recently presented a new collection of underwear called Icon Cotton Stretch, modeled by the renowned singer Bad Bunny. This collection includes cotton and microfiber stretch garments, such as panties and boxers, available in a variety of colors including white, gray, blue, brown, pink, brick red, and aqua green.
In a promotional campaign directed by Mario Sorrenti, Bad Bunny stands out modeling the garments while his famous song "EoO" plays. The products from the collection are sold in packs of three pieces, with prices exceeding a thousand pesos per set. The panties range in price from 790.30 to 1,129 pesos, depending on the model and color. Additionally, there are trunks, slightly shorter than the boxers, and briefs, with prices ranging from 903.20 to 1,469 pesos. Currently, the store is offering a 3x2 promotion and a 20% discount on selected products.
Calvin Klein emphasizes innovation in underwear, and Bad Bunny becomes the main image of this campaign. The Puerto Rican singer has generated excitement among his followers by joining the brand to model its underwear line. The Icon Cotton Stretch collection represents the essence of the brand, with garments that offer a perfect fit and comfort. Bad Bunny's participation has generated high expectations around the campaign, which promises to be a success.
