Audi Considers US Production Strategy

Volkswagen's CEO Oliver Blume indicates a potential shift for Audi's production to the U.S., aiming to reduce import dependency and navigate tariff uncertainties. This move follows Honda's discussions about relocating production to align with U.S. policies under Trump.


Audi Considers US Production Strategy

The Audi brand, in fact, supplies the U.S. market solely with imported cars, and production in the United States would be a development step within the company's strategy, according to Volkswagen Group CEO Oliver Blume.

Nearly two-thirds of Volkswagen vehicles sold in the U.S. are imported, the majority from Mexico. Now, alongside Honda, Audi's case is emerging. On Friday, it was revealed that the Volkswagen automotive group is negotiating a possible agreement with Trump, considering that the Audi brand has opportunities in its product portfolio.

According to information provided to LPO, Honda suppliers in Guanajuato, as well as state government officials, have had discussions with Honda executives about the possibility of relocating production to the north. It is reported in the automotive sector that Honda seeks to end tariff uncertainty, and for this reason, it is considering the option of producing in the U.S. in alignment with Trump.

Marcelo Ebrard recently denied a potential relocation of the Honda plant in Celaya to the United States to avoid the trade war announced by Trump. Ebrard stated that they wish to continue expanding and assured that his word was enough to deactivate the speculation, although it has continued to grow.

The Secretary of Economy reported that this week's conversations between Trump and the Japanese Prime Minister have also influenced Honda's possible decision. The Japanese brand was one of the first to announce its intention to manufacture cars in the U.S. in order to adapt to the current circumstances of the global automotive market.