At the White House, it was announced that briefings would be opened to new media, influencers, and content creators, generating reactions in Mexico by comparing it to the communication scheme of the era of Andrés Manuel López Obrador. Unlike the latter, the White House does not allow monetization of press conference space. On the other hand, in Mexico, the "consecration" of López Obrador's morning conferences was praised as an export model, a focus ridiculed in the local press.
In López Obrador's morning briefing, entry was allowed for all kinds of people, not just the media, whereas currently, the requirements to attend President Claudia Sheinbaum's press conferences are more relaxed and have eliminated similarities with the previous dynamic. The aim of opening press conferences to new media at the White House is to reach a broader and more diverse audience.
Compared to the previous system in Mexico, at the White House, seats are assigned according to a negotiation between the White House Correspondents' Association and government officials, maintaining a level of professionalism and security control. Whereas in Mexico, López Obrador and his spokesperson Ramírez Cuevas prioritized friendly media, ignoring other journalists.
The White House seeks to create a more open communication environment, welcoming new media with diverse audiences, while in Mexico, López Obrador's morning conferences were characterized by bias and a lack of control over who had access to the press conferences. Although similar in form, there are significant institutional differences between both government communication systems.
