Last week, experts and observers began to question the funds raised for the Democratic campaign of Kamala Harris for President of the United States and how they were spent. After the final summary of the results of the Harris campaign, the analysis of the financial balance of the campaign began, and strategists and consultants considered the financial actions of the Democrats and discussed the spending of funds compared to the Republican campaign.
The Harris team raised an unusual sum over three months during which she was a candidate for president: more than a billion dollars. About $15 million of this amount was spent on supporting celebrities, more than four million on marketing, hundreds of thousands of dollars on advertising images of Harris on the Las Vegas Strip. However, these expenditures turned out not to be sufficient in the end.
Not for the first time, the winning candidate, Donald Trump, needed fewer resources to achieve more. In 2016, total expenditures of Hillary Clinton and the Democrats amounted to about twice the expenses of Donald Trump and the Republicans. Estimates based on the data of the Federal Election Commission at this time are spread until the end of September, so the final figures of the expenditures may vary.
Although the total amount exceeded a billion dollars, last week information appeared that the Harris campaign and its sponsor, Tim Wells, finished the race with a lag of more than $20 million. At that time, the team continued to send newsletter text messages with a request for additional donations.
In the following week, the Federal Election Commission will publish the final figures, and the overall picture of total expenditures and possible delays will become clearer. It is determined that this may be "the most expensive election in the history of the United States," but the question remains: how did Harris surpass her opponent in expenses, yet still lost in the voting.
