The former president and Republican candidate, Donald Trump, leads with an overwhelming number of followers on most platforms. However, the current vice president, Kamala Harris, also maintains a significant presence that adds strategic points to her campaign. Additionally, she has music stars on her side.
An analysis of the main platforms shows a significant difference in the reach each candidate has. On X, with 91.9 million followers, Trump far exceeds Harris, who has 21.2 million on her personal account, plus an additional 15 million on the official Vice President of the United States profile. On Facebook, Trump again leads with 35 million followers, compared to Harris's 10.9 million, combining her personal account with that of VP.
On Instagram, the battle is closer regarding personal profiles. However, if the @VP account is added, Harris reaches 35.69 million. On TikTok, an emerging platform, Trump has 12.5 million followers, almost double that of Harris, who remains at 6.3 million.
Donald Trump and Kamala Harris have applied different strategies. Trump, known for his provocative and direct style, uses his platforms to convey messages without intermediaries, a strategy that resonates with his followers and may explain the size of his audience. Harris, on the other hand, uses social media to promote government initiatives and messages aligned with Democratic Party values, appealing to an audience that follows her institutional role.
X is the network where Trump has maintained the greatest influence. This platform has been key in how Trump mobilizes his followers, generates controversies, and stays in public conversation. Meanwhile, Vice President Harris, with 6.3 million followers, has adapted to the format of short videos and engaging messages, which are well-received by younger and more diverse audiences. Although her follower count is lower than Trump's on this platform, user engagement could offset this difference.
Regarding searches on Google and YouTube, Donald Trump paints the maps of the United States in Republican colors. The contest for the Presidency of the United States is not only fought in public venues but in an equally decisive space today more than ever: social media.
The influence of Donald Trump and Kamala Harris is measured in every like, retweet, and comment. Since his four-year term in the White House, the former president used Twitter as a megaphone for his opinions and policies, even in controversial situations. Trump also leads with 26.8 million on Twitter, while Harris accumulates 18.7 million. Currently, with 91.9 million followers, the X platform remains a pillar of Trump's strategy. Specifically, Trump is the candidate with the highest rate of news searches, web searches, and video searches, especially in the last 90 days. Kamala Harris only saw a boost when she announced her candidacy.
