A recent study found that ready‑to‑eat breakfast cereals marketed to children in the United States have undergone negative nutritional changes, with increased fat, sodium, and sugar per serving. Professor Hamid Shamsi, head of the Emirates Oncology Association, warns that most of these products fall into the ultra‑processed foods category. He points out that the common belief that such cereals are healthy is a misconception. “Over the years, the composition of these cereals has changed, and now the levels of fat, sodium, and sugar have risen,” he added. Parents should reconsider their children’s breakfast choices and opt for less processed alternatives.
