North America currently dominates online gambling revenue in the Americas. In 2024, its online gambling market was estimated at around $9.69 billion. By 2024, more than 30 states had legalized sports betting, and seven states had also approved online casinos. Many players spend less than half an hour a week on gambling platforms. Sports betting, mainly football, is the most popular, followed by lottery games, slots, bingo, and card games.
In Brazil, about 61% of players gamble once a month or even less, and only 8% do it daily, while in the United States, about 70% of sports bettors place wagers every week, and around 25% bet daily. New laws allowing sports betting and online casinos have opened the doors for operators, and football betting dominates. The country has a clear regulatory system, which helped draw in international operators.
The region might still be developing, but it's becoming one of the markets operators are watching most closely. For example, Evolution saw over 500 daily players in South America compared to around 150 in North America. Newer formats like crash games and fish table games are starting to pull in younger, mobile-first players. Sessions in South America are usually short as well.
