Meta, the owner of the social networking platforms Facebook, Messenger, and WhatsApp, is considering the possibility of launching a standalone application for short videos, which are currently presented through the Instagram app. Referring to a source, not disclosing their identity, the information portal informed that the head of the Instagram platform, Adam Mosseri, discussed a new project with the platform's employees. According to this source, the new project has the working title "Project Ray" and aims to improve recommendations for new and current users in the USA, as well as the possibility of publishing videos longer than three minutes.
