Temu is a Chinese company that has revolutionized the retail market in the United States. This company is responsible for the promotion, packaging, and shipping of merchandise by air, allowing it to offer lower prices than Amazon and other retailers.
At the beginning of 2022, Temu conducted a tour of the United States to better understand the market and consumers' preferences. The imposition of tariffs on China during Trump's administration, mostly maintained by the Biden administration, increased product costs, which opened an opportunity for Temu.
In an attempt to attract consumers, Temu launched commercials during the Super Bowl in 2023 and 2024, inviting people to "shop like a billionaire" at such low prices that they were appealing to everyone. The company has become one of the largest discount stores in the world in just two years.
Approximately half of the products purchased on Temu by Americans come from warehouses within the country, facilitating the quick delivery of orders. Despite criticism, some consumers prefer to shop at Temu due to the more affordable prices compared to other retailers.
Temu has been the subject of investigations and controversies, especially regarding the sale of counterfeit products. Despite this, the company has implemented measures to detect potential counterfeits and protect intellectual property rights.
In summary, Temu has managed to position itself as a significant competitor in the U.S. retail market, offering attractive prices and a wide variety of products. Although it has faced criticism and challenges, the company continues to expand and capture the attention of consumers nationwide.
