The popular streaming platform Netflix will increase the price of its most popular plan in the United States to $17.99, which represents a $2.50 increase. Despite this adjustment, Netflix remains a leader in the streaming industry, facing the ongoing challenge of maintaining its dominant position in a rapidly evolving market.
Mexican technology is standing out globally, and Manuel Rosemberg's recognition as Social Entrepreneur of the Year 2025 by the World Economic Forum is a testament to this. Netflix achieved a remarkable milestone by adding 18.9 million new subscribers in the fourth quarter of 2024, exceeding expectations and reaching a global customer base of over 300 million by the end of the same year.
During 2025, Netflix faces not only the issue of elderly care but also seeks to establish a sustainable model in a region where most caregivers earn minimum wage or less. The platform has attracted attention in Davos and, for the second consecutive year, has reported positive net earnings, demonstrating its financial strength and ability to adapt to a changing environment.
Libertad Sofipo, under the direction of Silvia Lavalle, closed 2024 with a 6 percent growth in its total portfolio, driven mainly by a 15 percent increase in the consumer portfolio. The company has more than 2.3 million customers, 40,000 of whom joined in the last year, and stands out with a capitalization index of 136 percent and a liquidity ratio of 39 percent, consolidating it as one of the strongest financial institutions in the country.
ANA Care, an innovative initiative co-founded by Ariel Sylversztejn and Manuel Rosemberg, backed by artificial intelligence, is revolutionizing home health care in Latin America with over 15,000 certified caregivers and a positive impact on 50,000 people. This platform is setting the standard in terms of innovation and is achieving significant changes in the region.
Netflix, under the co-presidency of Gregory K. Peters and Theodore A. Sarandos, has announced price increases in key markets and has decided that this will be the last year it reports subscriber figures. The platform has also ventured into live programming, attracting audiences and consolidating its advertising business model. Despite some challenges, Netflix remains a benchmark in the streaming industry thanks to its diverse offerings and successful strategy.
