Text Campaigns Heat Up Ahead of Elections

As the election approaches, supporters of Kamala Harris and Donald Trump report being bombarded with fundraising texts, raising concerns over their legitimacy. Many recipients express frustration over the incessant messaging, while campaigns leverage text messages for donations.


Text Campaigns Heat Up Ahead of Elections

More and more people in the United States are being bombarded with campaign text messages. It's not just about political issues; there are also requests for signatures and donations. From text messages offering golden MAGA hats in the name of Kamala Harris to apocalyptic warnings about the consequences of not supporting certain candidates, Americans are experiencing an avalanche of political communications on their mobile phones.

One recipient, 57-year-old Jennifer Warnke from St. John's, Arizona, shares her mixed feelings about it. While she acknowledges that it's something new to receive these messages, she also finds the constant pings on her phone annoying. However, she recognizes that this election season is coming to an end and hopes the number of political messages will decrease as well.

Both Trump's and Harris's campaigns use similar strategies to keep voters engaged. Both sides resort to messages that appeal to urgency, requesting donations before imaginary deadlines and offering the opportunity to receive personalized messages from prominent political figures. Despite the pressure for money, Harris's campaign has managed to raise a large amount of funds, allowing her to maintain a financial advantage over Trump in the final stretch of the campaign.

Text messages have become an effective and economical tool for reaching voters and raising funds during this election. Although many recipients choose to ignore or delete them, some, like Beverly Payne from Georgia, find them useful and are willing to interact with them. However, not all voters share this opinion, and some find the constant flow of political messages on their phones overwhelming.

As the elections approach, text messages have become more insistent and frequent. While some recipients enjoy the feeling of closeness to the candidates that these messages convey, others feel saturated by the amount of political communications they receive daily. Despite the persuasive tactics used in these messages, it is important for voters to stay informed and vigilant to avoid potential scams or fraudulent messages during this electoral period. Citizen participation is crucial, but so is the responsibility to discern the information that comes to us through these means.