Last year, according to Nielsen, an estimated 123.7 million viewers tuned in to the game. The product categories advertised in Super Bowl commercials include beverages, snacks, tech companies, and telecommunications, according to Evans. CEO Lachlan Murdoch confirmed on an earnings call that the ads were sold at record prices.
The cost of a 30-second advertising slot was approximately 7 million dollars last year, and prices are expected to continue rising. High demand has driven prices to record figures, with some commercials reaching 8 million dollars or more for 30 seconds of airtime.
Although Fox did not comment on the exact price of Super Bowl 2025 commercials, it is known to vary based on location and other factors. Some of the first ads presented this year included brands like Budweiser, Michelob Ultra, and Hellmann's.
Preparation for this year's Super Bowl was affected by wildfires in California in January, leading some brands like State Farm to withdraw from their advertising plans to focus on the emergency. Increased participation from pharmaceutical companies in this year's commercials is expected.
This year, brands like Anheuser-Busch, Meta, PepsiCo, Frito-Lay, Taco Bell, and Uber Eats will compete to attract the attention of the over 120 million viewers expected to tune in to the live broadcast of the game. Super Bowl 2025 will take place on Sunday, February 9, at the Caesars Superdome in New Orleans.
Mark Evans, executive vice president of advertising sales for Fox Sports, mentioned that the demand for advertising slots was high this year. Some advertisers faced production delays and are expected to launch their ads in the days leading up to the game. Evans also highlighted the importance of adapting to the unique circumstances of the moment to ensure the safety of all involved.